Eight Clients is an AI powered social media agency I founded in 2015. Eight Clients is founded on the principle of, fewer clients, more results. We work with less than 2% of the companies that request work from us. you can’t be creative about something you don’t love. Our account managers need to say yes to you before we take on your project. We utilise social data, consumer insights and trend studies, to create the best content for our few clients. Only intimate insights get results. We sit in your venues, use your products, eat your tempura and drink your wine, for the best snippets of shareable information. When it’s time, we get to create the content that’s best for you. Data + Creative. To do what we do, we had to rethink what it means to be an agency.
Back of an Envelope
Terrible sketch of my first logo idea.
I made this guy myself and we used it for a couple of years. I don’t think logos are overly important compared to the work you do but I did find that as soon as we rebranded a lot more corporate clients started to approach us. It didn’t mean anything after we met them but I do see some value in first appearances.
As you can see, it’s come a long way, thanks BrandWorks. I’m so proud of Eight Clients, it takes up a lot of my time and we’ve worked with some unbelievably big brands which is unreal. We recently won a client from the largest marketing agency in the world… which was surreal and is nice to reflect on. Especially looking at the terrible sketch above.
Getting a new logo or brand mark is really fun, I loved the process but please be warned... As soon as you get your new logo, something happens, you suddenly and violently hate your old logo. It quickly becomes physically painful to look at it. So, I made a quick kill-list for myself and thought I’d share it here if you ever rebrand. Rolling out a new brand for someone like me is actually easy, we’re predominantly digital, apart from some signage at our office and our business cards, so that does somewhat simplify the process.